Free Meta Ads ROAS Calculator for India
Calculate ROAS, break-even ROAS, cost per purchase, gross profit, and net profit before scaling your Facebook and Instagram campaigns.
Enter your Meta Ads numbers
Scale carefully
If actual ROAS is below break-even ROAS, scaling will grow losses. Fix offer, creative, landing page, or tracking before increasing budget. If it is 35% above break-even, scale in controlled budget steps and watch CPA daily.
How to use this before scaling Meta Ads
Enter your last 30 days of Meta Ads spend and revenue. Then add your AOV, conversion rate, and gross margin. The calculator tells you whether your campaigns are actually profitable after product cost, not just whether the dashboard shows revenue.
This supports the same paid growth process I use as aperformance marketing expert in India: understand the unit economics first, then scale only what is above break-even.
FAQ
How do I calculate ROAS for Meta Ads?
ROAS equals revenue divided by ad spend. If you spend ₹1,00,000 on Meta Ads and generate ₹3,20,000 in revenue, your ROAS is 3.2x. The more important number is break-even ROAS, which depends on your gross margin.
What is a good Meta Ads ROAS in India?
A good Meta Ads ROAS depends on margin. A brand with 50% gross margin needs at least 2x ROAS to break even before overhead. Many Indian D2C brands need 2.5x to 4x ROAS to scale profitably after returns, shipping, discounts, and team cost.
Why is break-even ROAS important?
Break-even ROAS tells you the minimum ROAS required before ads become profitable. If your margin is 40%, your break-even ROAS is 2.5x. Scaling below that number usually increases revenue while reducing profit.