Free Google Ads Profit Calculator
Plug in 5 numbers from your Google Ads dashboard. Get profit, cost per conversion, efficiency score, and rule-based insights showing exactly where your spend is leaking. Built after managing ₹100Cr+ in ad spend across 100+ clients since 2017.
Campaign data
All fields required. We don't save anything — calculations run locally in your browser.
Ready to find your leaks
Fill in your campaign data on the left, click Analyze, and I'll show you exactly where budget is going to waste.
How to use the Google Ads profit calculator
Four steps. Under two minutes. You don't need to install anything — everything runs in your browser.
- 1
Open your Google Ads dashboard
Log in at ads.google.com and go to Campaigns → Overview. Switch the date range to the last 30 days so the numbers reflect current performance, not stale quarterly data.
- 2
Copy your 5 core metrics
You need: monthly Cost (ad spend), average CPC, CTR, Conversion Rate, and Avg Order Value. If you run an ecommerce store, AOV comes from your Shopify or WooCommerce backend — not Google Ads. For lead-gen businesses, use your typical deal size.
- 3
Paste the numbers into the calculator
Drop the values into the form on the left. The calculator runs locally — nothing is sent to a server, nothing is logged. You could disconnect the internet and it still works.
- 4
Read the insights and act on the first red card
Click Analyze. The results panel surfaces 2–4 insight cards. Start with whichever is marked danger (red) — that's the biggest leak. Fix it before touching anything else. Scaling a broken campaign just wastes more money faster.
Why most Google Ads campaigns leak money (and why a calculator alone isn't enough)
Here's what I see on day one with 80% of new clients: they're scaling budgets on a broken funnel. The ads look fine, the dashboard is green, and somehow profit is negative. The usual story is that three small leaks compound — a 1.8% CTR, a 2.1% CVR, and a CPC that creeps up ₹2 per month unnoticed. Individually, each one looks survivable. Multiplied together, they turn a ₹2L monthly budget into a ₹40k loss.
This calculator surfaces the pattern in 60 seconds. That's useful, but calculators don't fix leaks. Fixing leaks needs three things: a diagnostic eye (which the tool gives you), a landing page that actually converts, and a feedback loop that kills losing creatives before they burn through budget. That's the system I build forperformance marketing clientsand it's documented in myperformance marketing in the AI erapost.
If you're seeing red flags in the calculator and you've got more than ₹1L/month in spend at risk, don't waste another week guessing.Book a free 30-minute call — I'll look at your actual account and tell you exactly what to kill first.
6 Google Ads leak patterns this tool detects
Weak ads (CTR < 2%)
Your creative isn't earning the click. Rewrite headlines with specific numbers or outcomes. Test 8 variations, kill the bottom 5.
Weak landing page (CVR < 2%)
Traffic lands and bounces. Usually a copy/offer mismatch with the ad. The ad promises X, the page talks about Y.
Losing on every conversion
Cost per conversion > AOV. You're literally paying customers to buy from you. Pause immediately.
Net unprofitable
Revenue minus spend is negative. Before scaling, figure out whether the leak is acquisition cost or funnel conversion.
Traffic fine, page weak
High CTR, low CVR. 80% of your leverage is on the landing page, not the ads. Focus there first.
Page fine, ads weak
Low CTR, high CVR. Your landing page is a hidden gem. You just need better ads driving traffic to it.
Google Ads profit calculator FAQ
Is this Google Ads profit calculator really free?+
Yes. 100% free, no signup, no email gate, no upsell. All calculations run in your browser — nothing is sent to a server. I built it because every client I work with asks the same question on call #1: 'where is my Google Ads money leaking?' This calculator answers that in 60 seconds.
What inputs do I need to use this calculator?+
Five numbers from your Google Ads account: monthly ad spend (₹), average CPC (cost per click in ₹), CTR (click-through rate %), conversion rate (%), and average order value (₹). You can find all of these in the Google Ads dashboard under Campaigns → Overview. Takes 2 minutes to look up.
How does the Leak Finder decide my campaign is leaking money?+
The rule engine checks 6 leak patterns: CTR below 2% (weak ads), CVR below 2% (weak landing page), cost per conversion above AOV (losing money per sale), net loss (campaign unprofitable), high CTR + low CVR (landing page bottleneck), and low CTR + high CVR (ad creative bottleneck). Each match triggers a specific insight card telling you exactly which lever to pull first.
What is the Efficiency Score and how do I read it?+
Efficiency Score = (CVR × CTR) / CPC. Higher is better. Anything above 0.5 is healthy for most B2C categories in India. Below 0.2 means you're hemorrhaging budget. It's a one-glance health check — use it to compare campaigns side by side or track improvement week over week.
Can I use this calculator for Meta Ads or other platforms?+
The math works for any CPC-based paid media platform — Meta Ads, LinkedIn Ads, X Ads, Reddit Ads. The insights rules are tuned for Google Ads benchmarks (2% CTR threshold, 2% CVR threshold) but they're directionally correct for Meta too. I'll ship a Meta-specific version with platform-specific benchmarks soon.
My calculator says I'm losing money — what do I do first?+
Don't scale. Don't pause either — you need data. Start with the insight card that flagged first: if it's CTR, fix ad creatives. If it's CVR, audit the landing page top-to-bottom. If cost-per-conversion is above AOV, your funnel is fundamentally broken and needs a full rebuild. Book a free strategy call if you want me to look at your specific numbers.
Found the leaks? Now let's plug them.
Finding the problem is 20% of the work. Fixing it — rebuilding creative pipelines, landing pages, and conversion tracking — is the other 80%. That's what I do for clients.